Dark Patterns in Browser Choice Architecture
A BIT report on the behavioural science of dark patterns that make it harder to choose a browser other than Edge, or that override a choice users have already made, and on the potential impact of these patterns on users.
Our North Star
The vision driving the Browser Choice Alliance: a competitive browser market where consumers, not gatekeepers, decide how they access the web.
For years, Microsoft has used deceptive design to steer users away from rival browsers. Here’s how it happens and why it matters.
Our news updates, alongside a selection of third-party reporting on browser choice, Microsoft’s tactics, and the wider regulatory landscape.
Key publications from the Browser Choice Alliance.
EU vs RoW
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For additional information, please contact us at info@browserchoicealliance.org
We are a growing coalition of developers, including BrowserWorks, Google Chrome, Midori, Opera, Vivaldi, and Wavebox, calling for global action to ensure the internet remains open, innovative, and truly user-centric, and to end the tactics Microsoft has been deploying for years.
