The Browser Choice Alliance is a coalition of browsers dedicated to the principle that consumers should have the right to use their browser of choice on Windows devices.

We stand for users’
right to
choose

Against dark
patterns and
deceptive
tactics

Why consumer choice should be respected

For the last decade, Microsoft has been using a variety of shifting tactics, including dark patterns and misleading user interfaces, to hinder consumers from reliably accessing their preferred browser or setting it as a default.

In the face of consumer backlash, Microsoft merely responds by shifting to new tactics designed to achieve the same end.

This harms consumer choice and undermines competition.
It’s time for regulators to intervene.

Our members