The Browser Choice Alliance is a coalition of browsers dedicated to the principle that consumers should have the right to use their browser of choice on Windows devices.

We stand for users’
right to
choose

Against dark
patterns and
deceptive
tactics

Why consumer choice should be respected

For the last decade, Microsoft has been using a variety of shifting tactics, including dark patterns and misleading user interfaces, to distort user choice and to hinder consumers from reliably accessing their preferred browser or setting it as default.

In the face of consumer backlash, rather than simply allowing users to freely choose which browser they use, Microsoft merely responds by shifting to new tactics designed to achieve the same end.

This impedes consumer choice and undermines free and fair competition.

It’s time for regulators to intervene.

Voices on browser choice

This isn’t new. Consumers have complained about Microsoft Edge for years. Widespread frustrations frequently circulate online. Across industries, experts, regulators, and everyday users are speaking out about the importance of an open web.
Explore what different voices have to say about Microsoft’s unacceptable behavior-and why it matters.

Our members

Subscribe to our monthly newsletter:
An update on everything that’s shaping the browser and digital competition landscape.

*Compulsory field