Last Updated: 14/04/2025
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Our Privacy Notice Has Recently Changed.
Your privacy is important to Browser Choice Alliance America, Inc. and our affiliates (collectively, “Browser Choice Alliance,” “our,” “us,” or “we”). This Privacy Notice (the “Notice”) explains the types of information we may collect from you or that you may provide when you visit the website https://browserchoicealliance.org/ (our “Website”) and our practices for collecting, using, maintaining, protecting, and disclosing that information. This Notice does not apply to information collected through any other means, including on any other website operated by a third party.
This Privacy Policy governs the processing of personal information collected from individuals located within the United States. It does not apply to the processing of personal information outside of the United States. If you are a resident of the European Union or another jurisdiction, please see our GDPR Privacy Notice located here.
Please read this Notice carefully. If any term in this Notice is unacceptable to you, please do not use our Website or provide us with any personal information.
In this Notice, when we talk about “Personal Information,” we mean any information that is related to an identified or identifiable natural person.
This Notice does not apply to any products, services, websites, mobile applications, or content (including advertising) offered by third parties or that may be linked to or from the Website. Data collected by these third parties is covered by their own privacy notices.
Depending on your relationship with us, we may collect the following categories of Personal Information from you:
Information We Collect Directly From You
We may collect Personal Information that you provide to us when you use our Website or interact with us. For example, we may collect information when you browse through the Website, make an information request, or when you otherwise interact with us and provide your information via our Website.
Information We Automatically Collect About You
As with many websites, when you interact with our Website, we may use automatic data collection technologies to collect and log certain information about your equipment, browsing actions, and patterns, including details of your visits to our Website (e.g., traffic data, logs, other communication data, and resources that you access and use on our Website), information about your computer, mobile device, and internet connection (including your IP address, operating system, and browser type), and location data, which we collect to ensure you reside in a jurisdiction in which you are eligible for using our Website, to comply with relevant laws, and for fraud prevention purposes.
Cookies
The technologies we use for automatic data collection include browser cookies, flash cookies, and web beacons. We may store cookies (i.e., locally stored objects) on your device when you use our Website. These technologies help us speed up your future activities and improve your experience by remembering the information that you have already provided to us. Third parties operating on our behalf may also use these technologies to provide us with anonymous data and information regarding the use of our Website. You may block or delete these technologies from your device. However, by disabling such technologies, you may not have access to the entire set of features of our Website. For more information about cookies, including links to web browser instructions for disabling and managing such technologies, visit https://optout.networkadvertising.org/.
We use Google Analytics to collect information on your use of our Website. Google Analytics collects information such as how often users visit our Website, what pages they visit, and other websites visited prior to or after coming to this Website. The data collected through these tools is not tied to other Personal Information that we collect about you. To know more about data collected by Google Analytics, visit https://policies.google.com/privacy.
You may prevent the use of Google Analytics by disabling cookies as described above. You may also prevent Google Analytics from recording the data generated by the cookie and pertaining to your use of our Website (including your IP address), or processing this data, by downloading and installing the browser plug-in available through Google at the following link: https://tools.google.com/dlpage/gaoptout.
Information We Collect From Other Sources
We may collect Personal Information about you from our affiliates and our partners and their service providers and contractors. We also may obtain information you have made publicly available, including from websites and online services you use, consumer research platforms, and/or business contact databases.
We may collect Personal Information for the following purposes:
We may disclose information about you as follows and as otherwise described in this Notice or at the time of collection:
We may also process and disclose information to third parties if the information has been de-identified or aggregated in a way so it cannot be used to identify you.
We use reasonable security measures to protect your Personal Information. Please understand, however, that no security system is impenetrable. We cannot guarantee the security of our databases, nor can we guarantee that the information you supply will not be intercepted while being transmitted to and from us over the Internet.
The Website is not directed towards children. We do not knowingly collect Personal Information from children under the age of 13 (or 16 where applicable by law) through the Website. If you are under 13, please do not give us any Personal Information. We encourage parents and legal guardians to monitor their children’s Internet usage and to help enforce our Notice by instructing their children to never provide Personal Information through the Website without their permission. If you have reason to believe that a child under the age of 13 has provided Personal Information to us, please contact us using the methods described in Section 9 “How to Contact Us,” and we will endeavor to delete that information from our databases.
The Website may contain content, services, advertising, and other materials that link to external websites. We do not endorse and are not responsible for the content of any such external website. Please refer to the terms of use and privacy notices of the external website for more information.
This Notice is effective as of the date stated at the top of this Notice. We may change this Notice from time to time. Your access of the Website after such change will be deemed acceptance of the new Notice.
If you have any questions or concerns about our privacy practices or about exercising your rights, you may send an email to privacy@browserchoicealliance.org. You may also write to us at: 1220 L Street NW, Suite 100-437, Washington, DC 20005.
Promotional Emails. You may opt out of receiving promotional emails from us by following the instructions in those emails or by logging into your account and managing your contact preferences. If you opt out, we may still send you non-promotional emails, such as those about our ongoing relationship.
Last Updated 14/04/2025
This document can be printed for reference by using the print command in the settings of any browser.
Our Privacy Policy Has Recently Changed.
Your privacy is important to Browser Choice Alliance America, Inc. and our affiliates (collectively, “Browser Choice Alliance,” “Owner,” “our,” “us,” or “we”). This Privacy Policy (the “Policy”) explains the types of information we may collect from you or that you may provide when you visit the website https://browserchoicealliance.org/ (our “Website” or the “Application”) and our practices for collecting, using, maintaining, protecting, and disclosing that information. This Policy does not apply to information collected through any other means, including on any other website operated by a third party.
This Privacy Policy governs the processing of Personal Data under the General Data Protection Regulation (GDPR) collected from individuals located within the European Union. It does not apply to the processing of Personal Data in the United States. If you are a resident of the United States, please see our U.S. Privacy Policy located here. If you are not a resident of the European Union or the United States, please do not use the Application or provide us with any of your Personal Data.
Please read this Policy carefully. If any term in this Policy is unacceptable to you, please do not use the Application or provide us with any Personal Data.
This Policy does not apply to any products, services, websites, mobile applications, or content (including advertising) offered by third parties or that may be linked to or from the Website. Data collected by these third parties is covered by their own privacy policies.
1.1.1 Personal Data (or Data)
Any information that directly, indirectly, or in connection with other information — including a personal identification number — allows for the identification or identifiability of a natural person.
1.1.2 Usage Data
Information collected automatically through this Application (or third-party services employed in this Application), which can include: the IP addresses or domain names of the computers utilised by the Users who use this Application, the URI addresses (Uniform Resource Identifier), the time of the request, the method utilised to submit the request to the server, the size of the file received in response, the numerical code indicating the status of the server’s answer (successful outcome, error, etc.), the country of origin, the features of the browser and the operating system utilised by the User, the various time details per visit (e.g., the time spent on each page within the Application) and the details about the path followed within the Application with special reference to the sequence of pages visited, and other parameters about the device operating system and/or the User’s IT environment.
1.1.3 User
The individual using this Application who, unless otherwise specified, coincides with the Data Subject.
1.1.4 Data Subject
The natural person to whom the Personal Data refers.
1.1.5 Data Processor (or Processor)
The natural or legal person, public authority, agency or other body which processes Personal Data on behalf of the Controller, as described in this privacy policy.
1.1.6 Data Controller (or Owner)
The natural or legal person, public authority, agency or other body which, alone or jointly with others, determines the purposes and means of the processing of Personal Data, including the security measures concerning the operation and use of this Application. The Data Controller, unless otherwise specified, is the Owner of this Application.
1.1.7 This Application
The means by which the Personal Data of the User is collected and processed.
1.1.8 Service
The service provided by this Application as described in the relative terms (if available) and on this site/application.
1.1.9 European Union (or EU)
Unless otherwise specified, all references made within this document to the European Union include all current member states to the European Union and the European Economic Area.
1.1.10 Cookie
Cookies are Trackers consisting of small sets of data stored in the User’s browser.
1.1.11 Tracker
Tracker indicates any technology – e.g Cookies, unique identifiers, web beacons, embedded scripts, e-tags and fingerprinting – that enables the tracking of Users, for example by accessing or storing information on the User’s device.
2.1.1 Analytics
Google Analytics 4
Personal Data: number of Users; session statistics; Trackers; Usage Data
Google Analytics Demographics and Interests reports
Personal Data: Trackers; unique device identifiers for advertising (Google Advertiser ID or IDFA, for example)
Google Analytics Granular location and device data collection
Personal Data: browser information; city; device information; number of Users; session statistics; Trackers; Usage Data
2.1.2 Building and running this Application
WordPress (self-hosted)
Personal Data: Usage Data
2.1.3 Displaying content from external platforms
Google Fonts and Vimeo video
Personal Data: Trackers; Usage Data
2.1.4 Managing data collection and online surveys
Elementor Form widget
Personal Data: Data communicated while using the service; email address; first name; last name; profession; Usage Data
2.1.5 Tag management
Google Tag Manager
Personal Data: Trackers; Usage Data
If you have any questions or concerns about our privacy practices or about exercising your rights, you may send an email to privacy@browserchoicealliance.org .You may also write to us at: 1220 L Street NW, Suite 100-437, Washington DC 20005.
Among the types of Personal Data that this Application collects, by itself or through third parties, there are: Usage Data; Trackers; number of Users; session statistics; unique device identifiers for advertising (Google Advertiser ID or IDFA, for example); city; browser information; device information; Data communicated while using the service; email address; first name; last name; profession.
Complete details on each type of Personal Data collected are provided in the dedicated sections of this privacy policy or by specific explanation texts displayed prior to the Data collection.
Personal Data may be freely provided by the User, or, in case of Usage Data, collected automatically when using this Application.
Unless specified otherwise, all Data requested by this Application is mandatory and failure to provide this Data may make it impossible for this Application to provide its services. In cases where this Application specifically states that some Data is not mandatory, Users are free not to communicate this Data without consequences to the availability or the functioning of the Service.
Users who are uncertain about which Personal Data is mandatory are welcome to contact the Owner.
Any use of Cookies – or of other tracking tools — by this Application or by the owners of third-party services used by this Application serves the purpose of providing the Service required by the User, in addition to any other purposes described in the present document and in the Cookie Policy.
Users are responsible for any third-party Personal Data obtained, published or shared through this Application.
3.2.1 Methods of processing
The Owner takes appropriate security measures to prevent unauthorised access, disclosure, modification, or unauthorised destruction of the Data.
The Data processing is carried out using computers and/or IT enabled tools, following organisational procedures and modes strictly related to the purposes indicated. In addition to the Owner, in some cases, the Data may be accessible to certain types of persons in charge, involved with the operation of this Application (administration, sales, marketing, legal, system administration) or external parties (such as third-party technical service providers, mail carriers, hosting providers, IT companies, communications agencies) appointed, if necessary, as Data Processors by the Owner. The updated list of these parties may be requested from the Owner at any time.
3.2.2 Place
The Data is processed at the Owner’s operating offices and in any other places where the parties involved in the processing are located.
3.2.3 Cross-Border Data Transfers
Depending on the User’s location, data transfers may involve transferring the User’s Data to a country other than their own. If you submit Personal Data to us, your Personal Data may be processed in a foreign country where privacy laws may be less stringent than the laws in your country. By submitting your Personal Data to us you agree to the transfer, storage, and processing of your Personal Data in a country other than your country of residence including, but not necessarily limited to, the United States. Please note that Personal Data transferred to the United States is subject to access by law enforcement.
Where applicable, we may use model clauses approved by the laws of your jurisdiction (such as Standard Contractual Clauses approved by the European Commission) or other recognized transfer mechanisms for cross-border data transfers.
3.2.4 Retention time
Personal Data shall be processed and stored for as long as required by the purpose they have been collected for.
Therefore:
The Owner may be allowed to retain Personal Data for a longer period whenever the User has given consent to such processing, as long as such consent is not withdrawn. Furthermore, the Owner may be obliged to retain Personal Data for a longer period whenever required to fulfil a legal obligation or upon order of an authority.
Once the retention period expires, Personal Data shall be deleted. Therefore, the right of access, the right to erasure, the right to rectification and the right to data portability cannot be enforced after expiration of the retention period.
The Data concerning the User is collected to allow the Owner to provide its Service, comply with its legal obligations, respond to enforcement requests, protect its rights and interests (or those of its Users or third parties), detect any malicious or fraudulent activity, as well as the following: Tag management, Displaying content from external platforms, Analytics, Building and running this Application and Managing data collection and online surveys.
For specific information about the Personal Data used for each purpose, the User may refer to the section “Detailed information on the processing of Personal Data”.
We may disclose Personal Data as follows and as otherwise described in this Policy or at the time of collection:
We may also process and disclose information to third parties if the information has been de-identified or aggregated in a way so it cannot be used to identify you.
The services contained in this section enable the Owner to monitor and analyse web traffic and can be used to keep track of User behaviour.
Personal Data processed: number of Users; session statistics; Trackers; Usage Data.
Place of processing: United States – Privacy Policy – Opt out.
Google Analytics Demographics and Interests reports is a Google Advertising Reporting feature that makes available demographic and interests Data inside Google Analytics for this Application (demographics means age and gender Data).
Users can opt out of Google’s use of cookies by visiting Google’s Ads Settings.
Personal Data processed: Trackers; unique device identifiers for advertising (Google Advertiser ID or IDFA, for example).
Place of processing: United States – Privacy Policy – Opt Out.
Google Analytics on this Application has granular data collection activated which collects location and device data on a per-region basis. It allows the Owner to create and analyse User reports that rely on those metrics.
Personal Data processed: browser information; city; device information; number of Users; session statistics; Trackers; Usage Data.
Place of processing: United States – Privacy Policy.
Key components of this Application are built and run directly by the Owner by making use of the software listed below.
This Application is built and run by the Owner via a CMS software (Content Management System) called WordPress.
Personal Data processed: Usage Data.
This type of service allows you to view content hosted on external platforms directly from the pages of this Application and interact with them. Such services are often referred to as widgets, which are small elements placed on a website or app. They provide specific information or perform a particular function and often allow for user interaction.
This type of service might still collect web traffic data for the pages where the service is installed, even when Users do not use it.
Google Fonts is a typeface visualisation service provided by Google LLC that allows this Application to incorporate content of this kind on its pages.
Personal Data processed: Trackers; Usage Data.
Place of processing: United States – Privacy Policy.
Vimeo is a video content visualisation service provided by Vimeo, LLC that allows this Application to incorporate content of this kind on its pages.
Personal Data processed: Trackers; Usage Data.
Place of processing: United States – Privacy Policy.
This type of service allows this Application to manage the creation, deployment, administration, distribution and analysis of online forms and surveys in order to collect, save and reuse Data from any responding Users.
The Personal Data collected depend on the information asked and provided by the Users in the corresponding online form.
These services may be integrated with a wide range of third-party services to enable the Owner to take subsequent steps with the Data processed – e.g. managing contacts, sending messages, analytics, advertising and payment processing.
Elementor Form widget is a form builder for Elementor.
Personal Data processed: Data communicated while using the service; email address; first name; last name; profession; Usage Data.
Place of processing: Israel – Privacy Policy.
This type of service helps the Owner to manage the tags or scripts needed on this Application in a centralised fashion.
This results in the Users’ Data flowing through these services, potentially resulting in the retention of this Data.
Google Tag Manager is a tag management service provided by Google LLC.
In order to understand Google’s use of Data, consult their partner policy and their Business Data page.
Personal Data processed: Trackers; Usage Data.
Place of processing: United States – Privacy Policy.
This Application uses Trackers. To learn more, Users may consult the Cookie Policy.
3.7.1 Legal basis of processing
The Owner may process Personal Data relating to Users if one of the following applies:
3.7.2 The rights of Users based on the GDPR
Users may exercise certain rights regarding their Data processed by the Owner.
In particular, Users have the right to do the following, to the extent permitted by law:
Users are also entitled to learn about the legal basis of Data transfers to a country outside the European Union or to any international organisation governed by public international law or set up by two or more countries, such as the UN, and about the security measures taken by the Owner to safeguard their Data.
If any such transfer takes place, Users can find out more by checking the relevant sections of this document or enquire with the Owner using the information provided in the contact section.
3.7.3 Details about the right to object to processing
Where Personal Data is processed for a public interest, in the exercise of an official authority vested in the Owner or for the purposes of the legitimate interests pursued by the Owner, Users may object to such processing by providing a ground related to their particular situation to justify the objection.
Users must know that, however, should their Personal Data be processed for direct marketing purposes, they can object to that processing at any time, free of charge and without providing any justification. Where the User objects to processing for direct marketing purposes, the Personal Data will no longer be processed for such purposes. To learn whether the Owner is processing Personal Data for direct marketing purposes, Users may refer to the relevant sections of this document.
3.7.4 How to exercise these rights
Any requests to exercise User rights can be directed to the Owner through the contact details provided in this document. Such requests are free of charge and will be answered by the Owner as early as possible and always within one month, providing Users with the information required by law. Any rectification or erasure of Personal Data or restriction of processing will be communicated by the Owner to each recipient, if any, to whom the Personal Data has been disclosed unless this proves impossible or involves disproportionate effort. At the Users’ request, the Owner will inform them about those recipients.
3.8.1 Legal action
The User’s Personal Data may be used for legal purposes by the Owner in Court or in the stages leading to possible legal action arising from improper use of this Application or the related Services.The User declares themselves aware that the Owner may be required to reveal Personal Data upon request of public authorities.
3.8.2 Additional information about User’s Personal Data
In addition to the information contained in this privacy policy, this Application may provide the User with additional and contextual information concerning particular Services or the collection and processing of Personal Data upon request.
3.8.3 System logs and maintenance
For operation and maintenance purposes, this Application and any third-party services may collect files that record interaction with this Application (System logs) or use other Personal Data (such as the IP Address) for this purpose.
3.8.4 Information not contained in this policy
More details concerning the collection or processing of Personal Data may be requested from the Owner at any time. Please see the contact information at the beginning of this document.
3.8.5 Changes to this privacy policy
The Owner reserves the right to make changes to this privacy policy at any time by notifying its Users on this page and possibly within this Application and/or – as far as technically and legally feasible – sending a notice to Users via any contact information available to the Owner. It is strongly recommended to check this page often, referring to the date of the last modification listed at the bottom.
Should the changes affect processing activities performed on the basis of the User’s consent, the Owner shall collect new consent from the User, where required.
© 2025 – Privacy policy – Cookie Policy