{"id":4579,"date":"2026-09-14T15:02:26","date_gmt":"2026-09-14T15:02:26","guid":{"rendered":"https:\/\/browserchoicealliance.flywheelstaging.com\/?p=4579"},"modified":"2026-09-14T15:02:26","modified_gmt":"2026-09-14T15:02:26","slug":"the-microsoft-jumpstart-program-global-portfolio-wide-exclusive-pre-installation-on-new-windows-pcs","status":"publish","type":"post","link":"https:\/\/browserchoicealliance.org\/pt\/the-microsoft-jumpstart-program-global-portfolio-wide-exclusive-pre-installation-on-new-windows-pcs\/","title":{"rendered":"O programa Jumpstart da Microsoft: Pr\u00e9-instala\u00e7\u00e3o exclusiva \u00e0 escala mundial e em toda a gama de produtos nos novos PC com Windows"},"content":{"rendered":"<p class=\"wp-block-paragraph translation-block\">Onde quer que se compre um PC com Windows, e independentemente de a compra ser feita online ou numa loja f\u00edsica, \u00e9 muito prov\u00e1vel que algu\u00e9m j\u00e1 tenha decidido qual o navegador que estar\u00e1 dispon\u00edvel quando o dispositivo for ligado pela primeira vez. Esse algu\u00e9m \u00e9 a Microsoft e esse navegador web \u00e9 o Edge, o seu pr\u00f3prio. Isto acontece porque os grandes fabricantes de PC com Windows est\u00e3o impedidos, pelo programa eufemisticamente designado \u201cJumpstart\u201d, de instalar o navegador preferido do utilizador em nenhum dos seus dispositivos.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>O que sabemos e por que \u00e9 que isto importa?<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Com o Jumpstart, a Microsoft est\u00e1 a comprometer a liberdade de escolha de navegador num momento cr\u00edtico. Como <a href=\"https:\/\/antitrust-intelligence.com\/pc-makers-microsoft-and-investors-capitalize-on-the-great-pc-resurgence\/\" target=\"_blank\" rel=\"noopener\">assinalou recentemente<\/a>, the PC market (which is overwhelmingly composed of Windows PCs) is \u201cexperiencing its strongest momentum in years\u201d. Global 2025 PC shipments exceeded 270 million units (a 9.1% increase YoY). Moreover, technological developments will only intensify the importance of PCs: IDC <a href=\"https:\/\/antitrust-intelligence.com\/pc-makers-microsoft-and-investors-capitalize-on-the-great-pc-resurgence\/\" target=\"_blank\" rel=\"noopener\">prev\u00ea<\/a> que os PC com IA representem 93,9% das expedi\u00e7\u00f5es de PC comerciais at\u00e9 2028. \u00c0 medida que a ado\u00e7\u00e3o do PC com IA acelera, \u00e9 vital que os reguladores impe\u00e7am a Microsoft de continuar a restringir a concorr\u00eancia atrav\u00e9s do Jumpstart na pr\u00f3xima gera\u00e7\u00e3o de PC com Windows.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Many of the details of Microsoft\u2019s Jumpstart program are hidden from public scrutiny. However, some details have come to light due to ongoing antitrust investigations into Microsoft&#8217;s practices<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>A maioria dos grandes fabricantes mundiais de PC (OEM) aderiu ao programa Jumpstart.<\/li>\n\n\n\n<li>Microsoft effectively requires major PC OEMs to set Edge as the exclusively preinstalled browser across their entire portfolio by \u2018all or nothing\u2019 discounts on the price of a must-have Windows licence.<\/li>\n\n\n\n<li>Um OEM perderia a totalidade do desconto a n\u00edvel mundial se comercializasse um \u00fanico dispositivo que fosse com um navegador alternativo pr\u00e9-instalado, num \u00fanico pa\u00eds.<\/li>\n<\/ul>\n\n\n\n<div style=\"height:11px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph translation-block\">\u00c0 luz do direito da concorr\u00eancia, este tipo de descontos coercivos \u00e9 claramente problem\u00e1tico, uma vez que afasta os concorrentes (em especial os navegadores mais pequenos) da possibilidade de competir pelo m\u00e9rito por qualquer parcela destas importantes oportunidades de distribui\u00e7\u00e3o, em qualquer parte do mundo.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">And consumers lose out on the benefits of differentiated PCs. For example, OEMs are not able to innovate with niche browsing experiences out-of-the-box, such as a gaming laptop in Brazil with Opera GX preloaded or a small business desktop for Japanese SMBs with Wavebox\u2019s productivity browser built in.<\/p>\n\n\n\n<p class=\"wp-block-paragraph translation-block\">Os navegadores concorrentes n\u00e3o t\u00eam uma oportunidade justa em nenhum dos dispositivos de um OEM de PC. E n\u00e3o por serem inferiores ou menos atrativos para os utilizadores, mas porque os fabricantes de PC est\u00e3o vinculados a contratos restritivos com a Microsoft que impedem a pr\u00e9-instala\u00e7\u00e3o de navegadores rivais em toda a sua gama de produtos.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Regulators around the world are beginning to turn their attention to the Jumpstart\u2019s harmful impact on OEMs, browsers and users. In particular, Brazil\u2019s CADE has opened a dedicated antitrust investigation. Likewise, the CMA\u2019s ongoing SMS investigation into Microsoft will cover \u201cportfolio-wide incentives\u201d that risk foreclosing competition and limiting consumer choice. The BCA welcomes these developments and urges other regulators worldwide to build on this momentum: now is the time to intervene to foster greater competition and user choice on Windows PCs.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>","protected":false},"excerpt":{"rendered":"<p>Wherever in the world you buy a Windows PC, regardless of whether you buy it online or in a brick-and-mortar shop, in all likelihood someone else has already decided which browser will be available when you first power on your device. That someone is Microsoft and that web browser is Edge, Microsoft\u2019s own. This is [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[9],"tags":[],"class_list":["post-4579","post","type-post","status-publish","format-standard","hentry","category-bca-news"],"acf":[],"_links":{"self":[{"href":"https:\/\/browserchoicealliance.org\/pt\/wp-json\/wp\/v2\/posts\/4579","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/browserchoicealliance.org\/pt\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/browserchoicealliance.org\/pt\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/browserchoicealliance.org\/pt\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/browserchoicealliance.org\/pt\/wp-json\/wp\/v2\/comments?post=4579"}],"version-history":[{"count":0,"href":"https:\/\/browserchoicealliance.org\/pt\/wp-json\/wp\/v2\/posts\/4579\/revisions"}],"wp:attachment":[{"href":"https:\/\/browserchoicealliance.org\/pt\/wp-json\/wp\/v2\/media?parent=4579"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/browserchoicealliance.org\/pt\/wp-json\/wp\/v2\/categories?post=4579"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/browserchoicealliance.org\/pt\/wp-json\/wp\/v2\/tags?post=4579"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}