{"id":4579,"date":"2026-09-14T15:02:26","date_gmt":"2026-09-14T15:02:26","guid":{"rendered":"https:\/\/browserchoicealliance.flywheelstaging.com\/?p=4579"},"modified":"2026-09-14T15:02:26","modified_gmt":"2026-09-14T15:02:26","slug":"the-microsoft-jumpstart-program-global-portfolio-wide-exclusive-pre-installation-on-new-windows-pcs","status":"publish","type":"post","link":"https:\/\/browserchoicealliance.org\/es\/the-microsoft-jumpstart-program-global-portfolio-wide-exclusive-pre-installation-on-new-windows-pcs\/","title":{"rendered":"El programa Jumpstart de Microsoft: Preinstalaci\u00f3n exclusiva a escala mundial y en toda la cartera de productos en los nuevos PC con Windows"},"content":{"rendered":"<p class=\"wp-block-paragraph translation-block\">Se compre donde se compre un PC con Windows, y tanto si la compra se realiza en l\u00ednea como en una tienda f\u00edsica, lo m\u00e1s probable es que alguien haya decidido ya qu\u00e9 navegador estar\u00e1 disponible al encender el dispositivo por primera vez. Ese alguien es Microsoft y ese navegador web es Edge, el suyo propio. Ello se debe a que los grandes fabricantes de PC con Windows tienen prohibido, en virtud del programa eufem\u00edsticamente denominado \u201cJumpstart\u201d, instalar el navegador preferido del usuario en ninguno de sus dispositivos.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u00bfQu\u00e9 sabemos y por qu\u00e9 importa?<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Con Jumpstart, Microsoft est\u00e1 socavando la libertad de elecci\u00f3n de navegador en un momento cr\u00edtico. Como <a href=\"https:\/\/antitrust-intelligence.com\/pc-makers-microsoft-and-investors-capitalize-on-the-great-pc-resurgence\/\" target=\"_blank\" rel=\"noopener\">se\u00f1al\u00f3 recientemente<\/a>, the PC market (which is overwhelmingly composed of Windows PCs) is \u201cexperiencing its strongest momentum in years\u201d. Global 2025 PC shipments exceeded 270 million units (a 9.1% increase YoY). Moreover, technological developments will only intensify the importance of PCs: IDC <a href=\"https:\/\/antitrust-intelligence.com\/pc-makers-microsoft-and-investors-capitalize-on-the-great-pc-resurgence\/\" target=\"_blank\" rel=\"noopener\">prev\u00e9<\/a> que los PC con IA representar\u00e1n el 93,9% de los env\u00edos de PC comerciales en 2028. A medida que se acelera la adopci\u00f3n del PC con IA, resulta vital que los reguladores impidan que Microsoft siga restringiendo la competencia mediante Jumpstart en la pr\u00f3xima generaci\u00f3n de PC con Windows.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Many of the details of Microsoft\u2019s Jumpstart program are hidden from public scrutiny. However, some details have come to light due to ongoing antitrust investigations into Microsoft&#8217;s practices<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>La mayor\u00eda de los grandes fabricantes de PC (OEM) del mundo se han adherido al programa Jumpstart.<\/li>\n\n\n\n<li>Microsoft effectively requires major PC OEMs to set Edge as the exclusively preinstalled browser across their entire portfolio by \u2018all or nothing\u2019 discounts on the price of a must-have Windows licence.<\/li>\n\n\n\n<li>Un OEM perder\u00eda la totalidad del descuento a escala mundial si comercializara aunque solo fuera un \u00fanico dispositivo con un navegador alternativo preinstalado, en un solo pa\u00eds.<\/li>\n<\/ul>\n\n\n\n<div style=\"height:11px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph translation-block\">Con arreglo al Derecho de la competencia, este tipo de descuentos coercitivos resulta claramente problem\u00e1tico, ya que priva a los competidores (en especial a los navegadores m\u00e1s peque\u00f1os) de la posibilidad de competir por sus propios m\u00e9ritos por cualquier parte de estas importantes oportunidades de distribuci\u00f3n, en cualquier lugar del mundo.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">And consumers lose out on the benefits of differentiated PCs. For example, OEMs are not able to innovate with niche browsing experiences out-of-the-box, such as a gaming laptop in Brazil with Opera GX preloaded or a small business desktop for Japanese SMBs with Wavebox\u2019s productivity browser built in.<\/p>\n\n\n\n<p class=\"wp-block-paragraph translation-block\">Los navegadores competidores no tienen una oportunidad justa en ninguno de los dispositivos de un OEM de PC. Y no porque sean inferiores o menos atractivos para los usuarios, sino porque los fabricantes de PC est\u00e1n vinculados por contratos restrictivos con Microsoft que impiden la preinstalaci\u00f3n de navegadores rivales en toda su cartera de productos.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Regulators around the world are beginning to turn their attention to the Jumpstart\u2019s harmful impact on OEMs, browsers and users. In particular, Brazil\u2019s CADE has opened a dedicated antitrust investigation. Likewise, the CMA\u2019s ongoing SMS investigation into Microsoft will cover \u201cportfolio-wide incentives\u201d that risk foreclosing competition and limiting consumer choice. The BCA welcomes these developments and urges other regulators worldwide to build on this momentum: now is the time to intervene to foster greater competition and user choice on Windows PCs.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>","protected":false},"excerpt":{"rendered":"<p>Wherever in the world you buy a Windows PC, regardless of whether you buy it online or in a brick-and-mortar shop, in all likelihood someone else has already decided which browser will be available when you first power on your device. That someone is Microsoft and that web browser is Edge, Microsoft\u2019s own. This is [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[9],"tags":[],"class_list":["post-4579","post","type-post","status-publish","format-standard","hentry","category-bca-news"],"acf":[],"_links":{"self":[{"href":"https:\/\/browserchoicealliance.org\/es\/wp-json\/wp\/v2\/posts\/4579","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/browserchoicealliance.org\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/browserchoicealliance.org\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/browserchoicealliance.org\/es\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/browserchoicealliance.org\/es\/wp-json\/wp\/v2\/comments?post=4579"}],"version-history":[{"count":0,"href":"https:\/\/browserchoicealliance.org\/es\/wp-json\/wp\/v2\/posts\/4579\/revisions"}],"wp:attachment":[{"href":"https:\/\/browserchoicealliance.org\/es\/wp-json\/wp\/v2\/media?parent=4579"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/browserchoicealliance.org\/es\/wp-json\/wp\/v2\/categories?post=4579"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/browserchoicealliance.org\/es\/wp-json\/wp\/v2\/tags?post=4579"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}